Programmatic Revolution
Established in 2012, MyAdbooker has been at the forefront of Programmatic Digital Out Of Home technology. Launching the worlds first DOOH SSP and running the first ever true programmatic DOOH campaign.
Manage Programmatic inventory
CPM based pricing
DOOH reach is modeled per day per hour per ad slot. Giving an accurate representation of views. Programmatic DOOH is charged as a prive per 1000 views (CPM).
Location based targeting
With all DOOH inventory being individualy addressable based on latitude and longitude, location targeting is made easy. Most connected DSP’s offer GEO targeting options for DOOH.
Real-time reports
Campaign progress and inventory is available in real-time giving both screen owner and advertiser direct insight in campaign and network progress.
Time targeting
Step away from liniar advertising by using time targeting to address your audiece when it is best represented. Reducing campaign waste and showing your content when it is most relevant.
Conditional targeting
Conditional targeting based on online data such as search results, web-visits,, weather or traffic data is made accessible. Only trigger your campaigns when the conditions are right.
Connected Demand Side Platforms
We’ve connected with industry-leading Demand Side Platforms.
Online to Out of Home
The MyAdbooker Supply Side Platform allows publishers to manage what inventory is made available for programmatic by simply scheduling programmatic within their existing signage software solution. Making their screens available in the online realm.
